It‘s the nightmare of many travelling golfers: shortly after hitting the runway, the plane arrives at the gate. A swarm of busy airport employees start emptying the cargo bay even before the passengers can exit. Luggage is thrown from one employee to the next, roughly and carelessly, and one item even slips and falls on the tarmac. And that just so happens to be your golf bag.

We had always considered manufacturing a cartbag, the initiation happened when the Vice FORCE carry bag fell off the pull trolley of our CEO who eventually put the carrybag back on the trolley but told himself he would never play golf again in the combination of a carrybag and a trolley. The idea for the Vice PRIDE cartbag was not only born but shortly after executed.

Do it with passion or not at all. www.vicegolf.com