Season start 2021: Vice CAPS in new colors!

For the start of the season we bring color into play with eleven new caps. With a keen eye for detail, the design lovers among you will find numerous color-matching design details that make these caps special. Available now at


With the question “How do we set ourselves apart from competing brands and give our customers a very special cap?”, eleven new color combinations emerged as the winners of a seemingly endless design selection, available now at The three styles Vice CREW Caps, Vice SQUAD Caps and Vice DAD Caps were revised and renewed on different detail levels.

The Vice CREW cap series is now available in high summer reddish-brown Maroon, in summery linen color Hunter Green, in fiery Crimson, in timeless Grey x Blue, as well as an extraordinarily colorful Multicolor version, in addition to the familiar WHITE and BLUE models. In addition, the previous metal pin on the back of the cap has been replaced by a rubberized pin, which a) is more comfortable when wearing and b) color-matched even better to other elements of the cap. Thus, the cap closure and the rubberized pin on the back are color-coordinated in most cases, the slogan “do it with passion or not at all” on the pin remains and is much sharper to read than before. The patch previously embroidered on the side has been replaced by a directly woven “embrace your vice” on the side of the cap. 

In addition to the innovations among the CREW caps, the Vice SQUAD cap series is also expanded with four new models, including the Vice SQUAD White x Grey which combines cool gray with white mesh, and the Vice SQUAD All Black, which lives up to its name. The combination of cotton and polyester mesh keeps your head protected from the sun even in higher temperatures and little shade.

The Vice DAD Cap series receives growth both in the new color world, as well as in the material range. In Burgundy and in Grey, the new Dad Hats impress with a spandex content, which ensures that the material adapts even more comfortably to the shape of each golfer’s head.

“The goal of this year’s Vice Golf Caps was to design models that stand out, while being practical for on and off the golf course,” says founder Ingo Duellmann. 

When choosing the material, we opted for breathable cotton material, which impresses with maximum comfort and quality, and can also be treated by hand washing if necessary after hot rounds of golf. The snapback closure of the CREW and SQUAD caps as well as the cotton back closure of the Dad caps allows for easy adjustment to any head size, which is made even more comfortable by the spandex content. A snap fastener also allows the cap to be quickly and flexibly attached to the bag or backpack. With the “Flex Brim Technology” we still aim to meet different tastes of golfers – those who want to offer the peak strong and those who want to wear their Vice Cap with a straight peak: The cap peak is flexibly adjustable and can be bent back at any time without losing shape.

For more info on the eleven new caps, visit