Finding the right golf ball for your game that you can trust and rely on is more important than you may think. Yet, anyone that takes pride in his or her golfing ability knows the importance of using the right golf ball. In a conversation with Vice Golf founders Ingo Duellmann, Rainer Stoeckl and American golf instructor Andrew Rice, we shed light into the darkness of the golf ball industry.

On the morning of December 12, 2017, the employees of Vice Golf’s founders and CEOs Ingo Düllmann and Rainer Stöckl stand on their new Munich office’s roof deck with a large cake. This day marks the five-year anniversary of the Munich golf ball startup that was the world’s first company to sell golf balls via direct distribution to golfers around the world – at considerably lower prices and with a dynamism and attention to detail that had never been seen before in golf.