On the morning of December 12, 2017, the employees of Vice Golf’s founders and CEOs Ingo Düllmann and Rainer Stöckl stand on their new Munich office’s roof deck with a large cake. This day marks the five-year anniversary of the Munich golf ball startup that was the world’s first company to sell golf balls via direct distribution to golfers around the world – at considerably lower prices and with a dynamism and attention to detail that had never been seen before in golf.
When the VICE GUARD umbrellas were introduced two years ago, many customers were thrilled by the idea of canopies printed with camouflage patterns in the shape of fairways, which we photographed from the air.
In order to offer golfers a secure and comfortable grip in any weather conditions, we decided to produce an all-weather glove, our new VICE DURO, to add to our current glove selection of the high-quality lamb-leather glove VICE PURE. From the sketch to the finished product, we paid close attention to numerous details and improved aspects that we did not like in existing models.
If you had talked to Thea Hoffmeister about soccer three years ago, it would have been a short conversation – today, the Kiel native is involved in managing the Asian expansion of Borussia Dortmund, is very familiar with soccer, and commutes between Shanghai, Dortmund, and Munich. And despite all that, the recent club champion still ranks among Germany’s best amateur golfers.