When the VP of Partnership at the National Basketball Association (NBA) approached our team at Vice Golf last year, we were pumped. Just recently, an opportunity opened up to collaborate and the NBA was looking for a brand that is young, energetic and cool, namely Vice Golf.
Vice Golf’s newly formed partnership with the National Basketball Association (NBA) is inspiring creative ideas to showcase the overlap between the two popular sports – recently put into play at a spectacular location in San Pedro, Los Angeles.
Colorful graffiti, the word “OPEN” in neon lights, and Latin music greet visitors to Cha Cha Chicken, giving off a beach vibe like you’d expect to find in Cuba.
The still lifeless spring morning sun sees the founder of Vice Golf standing in a thick jacket in Venice Skate Park. Only when the perfect subject is found, the jacket is discarded, a cool pose is struck, and the shots are in the bag.
In the California desert, which turns out to be bitingly cold in February, Ingo Duellmann and Rainer Stoeckl pose defiantly and self-confidently in front of the gigantic, commanding life-size dinosaurs which leave visitors looking on in awe and respect.
Now that the first frost has arrived and they’re switching over to the winter greens, it’s time we present our new Vice Beanies.
On the morning of December 12, 2017, the employees of Vice Golf’s founders and CEOs Ingo Düllmann and Rainer Stöckl stand on their new Munich office’s roof deck with a large cake. This day marks the five-year anniversary of the Munich golf ball startup that was the world’s first company to sell golf balls via direct distribution to golfers around the world – at considerably lower prices and with a dynamism and attention to detail that had never been seen before in golf.
When the VICE GUARD umbrellas were introduced two years ago, many customers were thrilled by the idea of canopies printed with camouflage patterns in the shape of fairways, which we photographed from the air.
A.C.´s Icees has been an institution for frozen lemonade for almost four decades. Located in Coconut Grove´s Kennedy Park, the white truck with the fancy lettering on the outside is open from Monday to Sunday, every week, every month, 365 days a year.
In order to offer golfers a secure and comfortable grip in any weather conditions, we decided to produce an all-weather glove, our new VICE DURO, to add to our current glove selection of the high-quality lamb-leather glove VICE PURE. From the sketch to the finished product, we paid close attention to numerous details and improved aspects that we did not like in existing models.