Introduction

At Vice Golf, we believe that premium golf equipment shouldn’t come with a tour-sized price tag. That’s why we’re making one of our biggest moves yet passing along unprecedented savings to our valued customers.

Thanks to the unprecedented success of our club launch last year, which resulted in exceptionally low returns and warranty cases, as well as our expansion into left-handed clubs, we have been able to scale up production and benefit from more efficient logistics. These improvements give us the confidence to reduce our margins and pass those savings directly on to you!

Why Are Vice Golf Clubs Now More Affordable?

We’re able to do all of this without sacrificing performance, craftsmanship, or quality. Here’s how:

• Game-Changing Innovation with HIO Labs
  Our partnership with HIO Labs has been instrumental in revolutionizing club fitting and customization. With over 100,000 fitting hours, 5+ million shots analyzed, and 300,000+ hand-built clubs, we’ve refined our manufacturing process, allowing us to deliver precision-engineered clubs at a fraction of the cost.

• Growing Demand = Lower Costs
  More golfers are choosing Vice Golf, which means more savings are now passed directly to you.

• No Retail Markups, No Expensive Endorsements
  Unlike traditional golf brands that inflate prices with retail middlemen and costly sponsorships, Vice Golf remains as a different breed of direct-to-consumer, ensuring the best possible value.

New Prices, Same Unmatched Performance

We’ve re-engineered what it means to get premium golf clubs at a fair price. Here’s what you can now expect:

• VGP01: From $279.99 → From $199.99

• VGP02: From $329.99 → From $249.99

• VGW01: From $159.99 → From $109.99

• VGI01: From $169.99 → From $115.99

• VGI02: From $149.99 → From $99.99

These prices aren’t just about affordability; they’re about expanding access to high-performance gear that fits the needs of all golfers, from casual weekend warriors to dedicated competitors.

What This Means for Golfers

Our clubs continue to be meticulously engineered, leveraging cutting-edge technology and HIO Labs’ advanced data insights. With the launch of our new Left-Handed Irons, Wedges, and Putters, as well as upcoming Hybrids, Woods, and Drivers, Vice Golf is proving that premium clubs can be both cutting-edge and cost-effective.

"We started Vice Golf with the belief that top-tier golf equipment shouldn’t require a tour-sized budget," said Vice Golf founders Ingo Düllman and Rainer Stöckl. "This price shift is a testament to our mission: delivering the best golf gear at the best value."

FAQs – Everything You Need to Know

Q: Will this affect product quality?
A: Not at all! Our commitment to top-tier quality remains unwavering. You’re getting the same precision-engineered clubs at a more affordable price.

Q: Are there any changes to warranties or returns?
A: No changes here. Our standard warranty and return policies still apply, ensuring customer satisfaction and trust.

Q: Will there be price reductions for other Vice products?
A: Currently, no further reductions are planned. Our other products are already priced at competitive, market-leading rates.

Q: How does this impact Vice Golf’s position in the market?
A: This move further establishes Vice Golf as a leader in the golf industry, offering premium products at unmatched value. It reinforces our commitment to redefining accessibility in the sport.

Q: How does customization factor into the new pricing?
A: While the base models reflect the price drop, customization options remain available at a nominal additional cost, allowing golfers to tailor clubs to their preferences.

What’s Next?

This is just the beginning. Alongside our new left-handed options (available as of January 21st) and Hybrids, Woods, and Drivers (launching soon!), we’re also introducing:

• A Starter Set designed for beginners.

• Kids' Clubs to inspire the next generation of golfers.

The future of Vice Golf is brighter than ever, and this price evolution reflects our commitment to bringing high-quality, precision-engineered golf gear to every player.

So, if you’ve been thinking about upgrading your clubs, there’s never been a better time. Welcome to a new era of performance and affordability—only at Vice Golf.

#EmbraceYourVice